Wednesday, July 2, 2008

A Rose By Any Other Name

I promised to keep you up to date on the design process for my next fabric line. We are working on a very tight time line; the next line will be introduced in October at Quilt Market in Houston. That is a very short time frame to take the designs, put them into repeat, have them engraved, produce strike offs, color correct and go to production. It will be hectic, but think it might be fun for you to follow the process from the very beginning. It all started last week when I took several ideas to New York. I met with the team at Timeless Treasures and we discussed, pondered, considered and looked at the other ideas that they are developing for the in-house line before selecting one of the ideas that will be the best all around fit. (drum roll please).

The winner is…..

The floral graphic line! (Applause).

I love this concept. It’s hip in a very mainstream way. The colors are softer than most of the contemporary designs on the market and the color pallet is based on shades of light blue and beige with a bit of soft green tossed in. I also requested that we add some lavender, but that might end up on the cutting room floor. What looks lovely in paint chips sometimes doesn’t work so well when you layer the colors. To my way of thinking this softer color scheme means that many of you will be able to live with the fabric line. You will be able to decorate your room around it, not just add them to your stash.

There are a few multi-color coordinates for the main print, but I had my heart set on doing some tone-on-tone pieces. Luckily everyone liked the idea well enough to move the tone-on-tone pieces into a separate group. Now we will be doing both groups for fall market. There are 5 designs in the second group. Each of them will be printed in a positive/negative format for 10 total pieces in the group. Two of the tone-on-tone prints will be direct pull-outs from the floral graphic line. That way the lines will work well together and it should give me plenty to work with for the quilt projects.

While the art department works on sizing the prints to the proper scale and puts everything into pattern repeat, I have to come up with a name for the collection. …….. Any ideas? Naming the fabric collections is usually the hard part. It has to be something catchy, something fresh, and something non seasonal, not too long, not currently in use and…… perfect. Because we are marketing these as separate lines, I have to come up with names for BOTH of them. It was easier to name my children than to come up with a name for a fabric collection. Actually, the last line WAS named after one of my children. I wonder if one of the other two would want these named after them? – Too easy.

Luckily while I was typing this, Jerry, our ever diligent UPS guy delivered the preliminary artwork. Here's a sneak peek at the first round of art. I've already typed up a page of adjustments so don't fall in love with anything yet! What would you name this fabric line? Remember there are two different lines represented here. And the stripe didn’t make it into the photo – it may be my favorite piece! If you do make a suggestion and I end up using it, Ill happily send you a fat quarter of every piece in the line as soon as the fabric arrives. Remember, we are under a time crunch here. I have to make the corrections and name this line before Monday! It isn't ALL fun and games!

Karen

20 comments:

Anonymous said...

You could name the positive/negative one "Double Vision"....you should name the floral one "Bernie"
Guess Who?

Anonymous said...

I would call it Rhapsody because it seems to flow like music. I would love to decorate with it.
JP

Anonymous said...

I would call the one "Leaf It Be" and other "Mirror That".

PG Wagner said...

My 2 cents......"Serenade" for the full color line and "Counterpoint" for the tone-on-tone. The designs are gorgeous!

GranmaRu said...

I like the word leaf in the title, but I was thinking 'Shadow Play', I really like the two small 'cards' with the leaves.
Also, not being blog savey, I just got instruc. from son for how to comment. How about using 'taxi' for your patterns for brief case, tote, wallets, and water bottle covers (I've seen on on line shop hop). RA

Anonymous said...

Well, two names that come to mind (right now ... more later) are Bermuda and Cayman ... the colors remind me of the beautiful sand and waters. Linda H

Anonymous said...

How about "Nature's Flurry."

Anonymous said...

Here are a couple of more names for your consideration ... love this line, by the way. Azure Dunes or Cerulean ... I'll post more as I think of them ;-)

Linda H

Anonymous said...

Sea Glass Sandsations (a play on the blues and sand colors) or something with the word "Delft" in it ... the color blue you're using brings that word to mind ~ Linda H

Anonymous said...

OK ... another ... any my last ... I've been fascinated by this exercise ... Blue Rhapsody ... not sure of the spelling. OK ... I'm done!!! LOL Linda H

Anonymous said...

I dont have another suggestion, you've got quite enough already. Is this the Linda H. from Brandywine??? If so, Hi, from Bernie

Jennifer French said...

I'm not sure you can use Rhapsody, because Ricky Tims' uses it, and someone else suggested Shadow Play, but that is a Maywood Studio line.

The island/sand/beach theme name is nice, but when I looked more closely at the fabrics, it doesn't seem to fit - you have fans, not sea shells. The fabric looks like Florence, Italy or southern France...

"Baroque Melody" (my husband says it would be extremely accurate to associate "baroque" with buying fabric) LOL
"Brandenburg" (Bach's Brandenburg Concertos are my favorite)
"Riviera"
"Petite Maison"
"Verona" (as in Romeo and Juliet's hometown)

It's beautiful fabric. I can't wait to see it!

Jennifer

Anonymous said...

My suggestion is Nobilis or Chinois...it reminds me of French wallpaper.

Anonymous said...

Having just come back from a vacation down south, the designs remind me of designs one would see in a southern plantation home - so how about Plantation I and Plantation II (not very creative, huh?)Barb O - Gibsonia, PA

Anonymous said...

One more - Since you have named other lines of yours names that are people and places near & dear to your heart, what about naming this line after your grandmothers or after famous Pittsburgh area women? Henry Clay Frick's wife was Adelaide and Andrew Carnegie's wife was Louise. Barb O

Anonymous said...

I wondered about my name of Rhapsody if it was in use. Now I think since you said it was very hip looking, I would call it "Tres Chic"
JP

Anonymous said...

Alsace after the French Provence. Reminds me of the lavender fields, vineyards, castles and small villages. Alsace Vin and Alsace Fleur. Lynn from Wexford

Buster's Mom said...

How about "Tapestry" or "Feathered Tapestry"(pos/neg) and "Feathers n' Pearls", "Posies and Pearls" or "Sea Pearls" (floral)?

Can you tell that I love the string of pearls?
Beautiful line Karen...way to go! jmm

banjo795 said...

The name I first thought of was Chelsea, but that seems to ring a bell - maybe someone already has a fabric line by that name? The other names that come to mind - Avalon and Tamarind. Avalon seems to evoke a feeling of floral, feminine and sophisticated. Tamarind is for the colors - soft, almost tropical. Ok brain dump done for now!

Deb said...

I know I'm too late, but the designs and color's remind me of France...maybe a French phrase? How about Bon Vivant? One who enjoys life?

Deb